You were taught when someone doesn't get it, you should explain it better.

When no one responds, you should find a better strategy.

That there’s a "correct way" to do this.

 

So when you are working on your message, the pressure to get it right kicks in.

You leave what you actually see and reach for the “right” words.

Your writing gets flatter, more teachy, more complicated.

Not clearer.

 

When someone asks you what you do, the urgency hits your throat.

You try to sound legitimate.

You feel the gap between how they’re listening and what you actually do.

So you explain in a way that fits how they already think.

Even though that is the very thing that shatters if they hire you.

 

When you put yourself out there and no one responds,

You run it through Chat GPT.

You pull up another coach doing it better.

Hire the marketing expert.

Take the Linkedin course.

At first it feels like progress. Like you’re finally finding the right words.

 

But the more you borrow, the more it all feels wrong.

Your words are less you. Less lived in. Less felt.

More performed.

And while others seem to be fine attracting clients this way, your body won’t let you.

Here you are inviting people into an authenticity you’re not standing in yourself.

 

And no amount of “say it this way - it works” is fixing that.